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Moringa School + Facebook - Online Growth Hacking
Online growth Hacking [Recovered]-03
Upcoming Training

7th May to 30th May
Mondays and Wednesdays from 6pm to 9pm

Moringa School, Ngong Lane Plaza, 1st floor

Course Fee
Kshs. 25,000

Course Outline
Moringa School, in partnership with Facebook, has created a NEW short course on Online growth Hacking. The course is 24 hours, in total (2 times weekly for 3 hours each for 4 weeks) and includes the journey through the customer acquisition funnel (acquisition & personalization, engagement & retention and monetization). It will contain case studies of various companies in Nairobi such as Ongair and Eat Out and steps they took to build stronger businesses. Expect to learn SEO, leveraging the Pages API, push notifications, tracking your customer data, the user retention graph, webhooks identifying customer experience problems. Program ends in a one week project week and presentation.

Target Audience

  • Product marketers
  • Product managers
  • Developers with applications


  • Deep insight on online growth hacking.
  • By using tools provided by Facebook and Google, a student should be able to increase the app audience, retain them and convert them to potential customers.
  • Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
  • Grow social media audiences using bots and organic techniques
  • Tell better stories and write marketing content to improve conversion rates


Have solid online navigation skills and an understanding of the following concepts:

  • Customer acquisition
  • SEO
  • Social media
  • Email marketing
  • Online advertising
Course Outline
Week 1 - Acquisition and Personalization
Day 1
  • Case study
  • Case study story
  • Case study breakdown
  • Creating a mindset around the problem
  • Developer mindset
  • Project/Founder manager mindset
  • Product acquisition development
  • Acquisition(Definition)
  • Steps on acquisition(Ways of increasing traffic to your product)
  • SEO
  • SEO (definition)
  • Ways to incorporate SEO
  • SEO vs Social Media Marketing
  • How can we use ads to fetch users by directly installing the app from ads
  • Marketing API (Introduction)
  • Running ads programmatically
  • App invites
Day 2
  • Product Personalization
  • Quick breakdown on the differences between the personal page and a business page
  • Pages API
  • How can pages API boost your businesses manageability, automation and customization (Overview)
  • Pages API (Overview)
  • Creating a page
  • Webhooks introduction(Listen to what is going on on the page)
  • Make page post
  • Responding to comments
  • Curate comments
  • Get insights
  • Webhooks (Deep dive)
  • Measurement
  • Sample Case study to work on as project
Week 2 - Engagement & Retention
Day 1
  • Case Study
  • Case study story
  • Case study breakdown
  • Identifying Customer experience problems
  • How do we make sure that the user come back? (Students brainstorm)
Day 2
  • Product Engagement and retention
  • Making users come back to your app
  • Implementations of Retention
  • Push notifications
  • What is a push notification
  • Adding a reminder when a coupon ends, Discounts as well as promotions
  • Targeting app users who are likely to churn
  • Engagement of users
  • Messenger bots
  • Creating a great bot
  • Telegram bots
  • Using the pages API
  • Track consumers interaction progress on your app with analytics
  • Minimizing friction of entry
  • Introduction to analytics
  • Customer acquisition funnel continuation. (Deep analysis)
  • Cost acquisition cost(CAC)
  • Customer lifetime value (LTV)
  • Introduction to the user retention graph
  • Measurement
  • Sample Case study to work on as project
Week 3 - Monetization
Day 1
  • Case Study
  • Case study story
  • Case study breakdown
  • Ideas on how to convert consumers to willingly paying customers
Day 2
  • Product Monetization
  • Connecting between sellers and buyers
  • Introduction to audience network(Deep insight)
  • Creating ads
  • Management of ads
  • Direct response and brand advertising
  • Ads measurements and optimization
  • Waterfall Mediation
  • Introduction to header Bidding
  • Measurement
  • Sample Case study to work on as project
Week 4 - Project Week

Basing on the content you have learnt, you will be provided with a demo case study that you are supposed to work on. Implement all the things that you have learnt.