It’s a hands-on programme that combines proven digital marketing frameworks with the latest AI-powered marketing tools and workflows.

By the end of this programme, you’ll be able to:

• Develop AI-enhanced digital marketing strategies that align with business goals.
• Conduct audience research and competitor analysis faster using AI.
• Create high-quality marketing content and visuals while maintaining brand consistency.
• Improve discoverability across Google and AI-powered search using SEO, AEO and GEO.
• Build and optimise paid campaigns using AI-assisted marketing tools.
• Design automated email journeys and marketing workflows.
• Turn marketing data into actionable insights using AI-powered analytics.
• Build custom AI assistants that improve marketing productivity.
• Apply AI responsibly while protecting customer trust and data privacy.

You’ll work with tools such as ChatGPT, Claude, Canva AI, Gamma, Perplexity, Google AI Studio, Mailchimp, HubSpot, Replit, Lovable, and more to solve real marketing challenges and build practical assets you can apply immediately in your role or business.

This programme is designed for:

• Marketing managers and digital marketing specialists looking to integrate AI into their marketing workflows.
• Growth marketers focused on improving campaign performance and customer acquisition.
• Product marketing and brand managers responsible for driving customer engagement.
• Communications professionals leading digital campaigns.
• Entrepreneurs and business owners looking to scale their marketing efforts.
• Marketing consultants and freelancers supporting multiple clients.
• Professionals who want to future-proof their marketing careers with practical AI skills.

No coding. No AI background needed. Just bring:

• Working knowledge of at least 2 digital marketing channels.
• Familiarity with workplace tools such as Google Workspace or Microsoft Office.
• Basic experience using AI-powered marketing tools such as ChatGPT, Claude, Gemini, or Copilot 
• Pre-assessment to evaluate participants’ marketing experience, AI familiarity, and learning goals.

Marketing teams are increasingly expected to do more with less, and AI is becoming an essential part of how modern marketers work. By combining digital marketing expertise with AI capabilities, you’ll be able to:

• Build stronger marketing strategies backed by AI-powered insights
• Create content, campaigns, and assets faster without sacrificing quality
• Improve visibility across search engines and AI-powered platforms
• Run smarter performance marketing campaigns
• Automate repetitive marketing tasks and workflows
• Turn marketing data into actionable business decisions
• Increase productivity and efficiency across your marketing function
• Future-proof your career in an increasingly AI-driven industry

At Moringa, we don’t just teach tools, we show you how to use them to solve real problems.
Here’s what sets us apart:

• Hands-on learning – You’ll build campaigns, set up automations, and design AI agents you can actually use.
• Expert guidance – Learn from instructors who know both marketing and AI inside out.
• Career focus – Everything you learn ties back to skills employers and clients are looking for.
• A thriving community – You’ll join a network of learners and professionals who are shaping Africa’s digital future.